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The new Next Big Thing

Who will be the next LeBron? The hype has anointed Coney Island's Sebastian Telfair.

Updated: July 14, 2003, 8:24 PM ET
By Ralph Wiley | Page 2 columnist

A crop gets harvested every year.

From the high schools, for the threshing machine of D-1 basketball.

OK, we already knew that.

But now we have a different kind of cash crop: it is versatile, it can save an NBA franchise from being scuttled, reinvigorate a league, and cause 5,000 tickets to be sold over a July weekend off mere speculation it might appear in a Summer League game in Orlando; it can almost single-handedly cause a 26.7 percent increase in national viewership of the ...

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