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Slippery slogans

If you market it, they will come. Page 2's Eric Immerman has all the team marketing slogans for the upcoming season.

Updated: August 1, 2003, 11:50 AM ET
By Eric Immerman | Special to Page 2

When NFL marketing personnel gather during training camp to plan for the upcoming season, one of their most important tasks is to come up with a catchy team slogan that excites the fans, spurs ticket sales, and accurately represents the direction the team is heading.

As luck would have it, Page 2 was leaked the official 2003 marketing slogans for all 32 NFL teams.

Arizona Cardinals: "At Least It Will Be A Dry 3-13."

Atlanta Falcons: "Helping Displaced Northerners ...

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