The pointless, yet profitable, preseason

"The List" says Mike Vick's broken leg opens up a whole new marketing world for the NFL.

Updated: August 20, 2003, 11:51 AM ET
By Tim Keown | Page 2 columnist

As usual, everybody's getting it all wrong on this exhibition football thing.

The NFL shouldn't eliminate it, or limit it, or charge less for it.

The NFL should embrace it, market it, profit from it.

The idea of a season-altering injury taking place in a wholly meaningless game should be celebrated, not questioned. Six months from now, 250,000 people are going to claim to have been in attendance when Michael Vick broke a bone in his leg and cast a pall over the Falcons' ...

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