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Ill-advised gimmicks don't work

Jaguars coach Jack Del Rio's sophomoric attempt at promoting team unity led to an "ax-ident" that could have been avoided.

Updated: October 10, 2003, 8:48 PM ET
By Len Pasquarelli | ESPN.com

Toward the end of his first practice as the Atlanta Falcons interim head coach late in the 1989 season, Jim Hanifan summoned his rag-tag team together at midfield, reached into an equipment bag that had mysteriously appeared during the final drill of the afternoon, and whipped out four sticks of dynamite.

Brandishing the dynamite above his head, Hanifan demanded each player come forward, and touch one of the sticks.

"This is what we're going to do to San Francisco on Sunday," Hanifan ...

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