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Sign of the Times

Originally Published: October 14, 2003
Press Release

In yet another sign that the women's market continues to capture the imagination of the surf industry, Surf Expo has announced that it is setting aside a portion of its January 2004 trade show in Orlando, Florida to specifically cater to the women's market.

"We're creating a show within a show," says Lori Kisner, vice president of dmg world media, owner of Surf Expo. "We've had a lot of success with this concept. The wakeboard and water-ski show is a perfect example. It was the only sold-out ...

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