Sign of the Times
In yet another sign that the women's market continues to capture the imagination of the surf industry, Surf Expo has announced that it is setting aside a portion of its January 2004 trade show in Orlando, Florida to specifically cater to the women's market.
"We're creating a show within a show," says Lori Kisner, vice president of dmg world media, owner of Surf Expo. "We've had a lot of success with this concept. The wakeboard and water-ski show is a perfect example. It was the only sold-out ...
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