Lemieux, Nike go separate ways
While Nike welcomes LeBron James into its fold, Mario Lemieux is quietly slipping out.
The deal made headlines when it was announced in January 2001: Mario Lemieux, who had just returned to the NHL after a three-year absence, would sign a groundbreaking endorsement deal as the signature athlete for Nike brand hockey equipment.
It was a bit of an odd sight at first, one of the greatest players ever to play the game donning the famous -- but still relatively young and unproven in hockey circles -- Nike swoosh. The head-to-toe deal required Lemieux to use customized versions ...
Read full story