NBA eyes stronger marketing in China

Updated: November 1, 2003, 2:40 AM ET
Associated Press

TOKYO -- The NBA will soon open an office in Shanghai to strengthen its marketing position in China, where the Rockets' Yao Ming has generated great interest in the league.

"We think our future in Asia is very bright," Stern said at the Foreign Correspondents Club of Japan. "With Yao Ming coming to the NBA from China, that is going to start an entirely new phenomenon in China and throughout Asia."

Stern is in Japan for the two-game series between the Seattle SuperSonics and ...

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