Gotta flaunt whatcha got

Updated: December 2, 2003, 9:24 AM ET
By Ray Ratto | Special to ESPN.com

Nobody sloganeers quite like the Oakland Raiders ... well, with the possible exception of the Communist Party of North Korea.

You know, "Pride And Poise," and "Just Win, Baby," and "Commitment To Excellence," and "The Greatness Of The Raiders Is In Its Future." Stuff like that.

But with the newest addition to the Raider phrasebook, Bill Callahan's instantly memorable "We've Got To Be The Dumbest Team In America In Terms Of Playing The Game," comes a whole new series of marketing opportunities ...

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