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Eagles' Lewis, speaking Mandarin, added color

Updated: February 2, 2004, 4:04 AM ET
Associated Press

SHANGHAI, China -- China tuned in to an American tradition Monday, with millions turning from their morning routine to catch, for the first time, a glimpse of the Super Bowl as it happened with play-by-play and commentary in Chinese.

The game was broadcast on a 1-hour tape delay on state-run Central Television's cable sports channel. The estimated audience: 300 million people.

"It's not just the sport. It's all about American culture," said Michael Lu, a buying manager for a local ...

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