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Spurs: The Best Franchise in Sports

Originally Published: February 3, 2004
By Peter Keating | ESPN The Magazine

What does it take to be No. 1? "Some skill and some luck," says Spurs spokesman Tom James. He could have been talking about winning last season's NBA championship -- or finishing first in our Ultimate Standings. "Like when we drafted Manu Ginobili, it wasn't even a consideration that he could speak Spanish, but it turns out he's a perfect fit in this city." That's the Spurs: genuinely modest and obsessively focused on community. This franchise's small-town mentality has, over the past six seasons, ...

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