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Another billion served on the horizon

Updated: February 12, 2004, 2:58 PM ET
By Darren Rovell | ESPN.com

The signs outside its restaurants proclaim "Billions and Billions Served," so perhaps it was only a matter of time before officials with the world's leading fast-food company signed the NBA star from the world's most populous nation.

Six weeks after McDonald's elected not to re-sign Los Angeles Lakers guard Kobe Bryant as its endorser, the fast-food giant announced the signing of Houston Rockets center Yao Ming on Thursday.

Yao signed a multi-year deal to be part of McDonald's global ...

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