Nike scoring with LeBron shoe deal

Updated: February 13, 2004, 6:57 PM ET
By Darren Rovell | ESPN.com

As day turned to night, the pressure was mounting. Nike and Reebok officials were battling back and forth to land soon-to-be No. 1 draft pick LeBron James, and the numbers on the table were approaching $100 million. By the time morning had come, news circulated around the business world that Nike agreed to a seven-year, $90 million deal.

And just as Nike official did when they signed a young Tiger Woods to a five-year, $40 million deal in 1996, many analysts criticized the spending spree. ...

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