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NFL drinks up Gatorade money

Updated: February 23, 2004, 2:25 PM ET
By Darren Rovell | ESPN.com

In 1968, Gatorade signed a deal with the NFL worth $25,000 a year.

A little more than 35 years later, the sports drink giant has agreed in principal to a record sports sponsorship deal totalling nearly $500 million.

The Gatorade deal will pay the NFL more than $45 million annually over the next eight years, according to a league source.

That doesn't include $16 million a year in guaranteed marketing commitments and $1.2 million per year to supply the league's teams with Gatorade, ...

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