NFL drinks up Gatorade money
In 1968, Gatorade signed a deal with the NFL worth $25,000 a year.
A little more than 35 years later, the sports drink giant has agreed in principal to a record sports sponsorship deal totalling nearly $500 million.
The Gatorade deal will pay the NFL more than $45 million annually over the next eight years, according to a league source.
That doesn't include $16 million a year in guaranteed marketing commitments and $1.2 million per year to supply the league's teams with Gatorade, ...
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