Phelps setting pre-Athens standard

Updated: March 23, 2004, 1:19 PM ET
By Steve Woodward | Special to ESPN.com

Look for the pre-Olympic Games scoreboard, where the standard is dollars invested in the pursuit of medals, to expand by a few more names in the next two weeks.

Five months before the start of the Athens 2004 Games, American swimmers already are the focal point of pre-Olympic marketing buzz -- thanks primarily to the hype around 18-year-old Michael Phelps.

When the NCAA women's swimming championships end Saturday in College Station, Texas, and the men's NCAAs conclude March 27 in Long ...

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