Discussion

Who'll show them the money?

Updated: March 31, 2004, 3:31 PM ET
By Darren Rovell | ESPN.com

McDonald's High School All-Americans hoping to make the same leap as LeBron James shouldn't dream of making the same kind of endorsement money as the teenage phenom.

Those in the marketing business say that shoe-deal money, which normally makes up the largest chunk of a star basketball player's endorsement portfolio, won't be flowing as much for this year's draft class.

"I think there's a misconception that people can come out of high school and get the marketing," said agent Calvin ...

Read full story

Comments

You must be signed in to post a comment

Already have an account?

ALSO SEE

ESPN TOP HEADLINES