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Wimbledon owner serves up success

Larger than life characters like Jim McIngvale are peculiarly American, so it seems inevitable that he'd aim instinctively for America's Race, the Kentucky Derby.

Updated: March 31, 2004, 4:48 PM ET
By Ed McNamara | Special to ESPN.com

He's a self-proclaimed huckster, a caricature of the hyper-aggressive merchant who will do anything to make a sale. For Jim McIngvale, that includes wearing a mattress with holes cut for his arms and head in a television commercial that's so bad it's good.

"I'm a shameless promoter," the Texas furniture tycoon said Tuesday. "I sell mattresses. So I became known as 'Mattress Mac'.

"Marketing students at the University of Houston have voted my commercials as the worst in at least the ...

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