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What was Tampa Bay thinking?

Updated: May 20, 2004, 11:46 AM ET
Page 2

What the heck were Tampa Bay Lightning marketing officials thinking when they approved a promotion that offered unlimited free beer during an Eastern Conference playoff game against the Flyers to people who paid $100 toward next year's season tickets? (About 25 of the 21,000 fans in attendance took the team up on the offer.)

A. "If we play poorly, at least the beer goggles will make us look better."

B. "We're secretly going to serve O'Doul's instead of real beer."

C. "Dude, ...

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