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Jordan pioneers new marketing frontier

Updated: May 21, 2004, 12:51 AM ET
By Darren Rovell | ESPN.com

He's 41 years old, a year removed from his NBA career, his fingerprints on the six NBA championship trophies now little more than evidence of the good days gone by in Chicago. But Michael Jordan is anything but a has-been in the marketing world, his star power still on par with the Beatles' invasion of America, as big as Elvis before he became a Vegas sideshow.

Normally kept busy either on the court or in the front office at this time of year, Jordan instead found himself amid a throng of ...

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