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Superstars? No, Superheroes

Updated: April 4, 2005, 5:33 PM ET
ESPN Outdoors Communications

ESPN will take athletes from the Great Outdoor Games presented by Dodge and present them as superheroes who make up "The Outdoor League of America" in a campaign supporting this year's Great Outdoor Games event, scheduled July 8-11 from Madison, Wisconsin. The campaign was created by the Atlanta-based ad agency Brighthouse Live.

"The plan is to elevate how amazing the events and competitors are by showcasing their talents via superheroes," said Lee Ann Daly, ESPN executive vice ...

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