Armstrong discovers new sponsorship deal

Updated: June 15, 2004, 8:26 PM ET
By Darren Rovell | ESPN.com

It was rolled out like so many other sponsorship agreements before it.

But there were two reasons why Tuesday's announcement that the Discovery Channel would replace the U.S. Postal Service as title sponsor of Lance Armstrong's cycling team next year wasn't a garden variety news conference.

Sponsorship announcements rarely include an athlete's denials to allegations of using performance-enhancing drugs, and the public outcry over a sports marketing deal might never again reach the ...

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