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Peddling cycling an uphill battle

Updated: July 16, 2004, 3:45 PM ET
By Darren Rovell | ESPN.com

If he were to line up with the likes of Serena Williams and Shaquille O'Neal, a poll measuring name power suggests that Lance Armstrong is as recognizable as anyone among American sports fans.

If all three athletes, who each makes approximately $14 million annually in endorsements, were to pull a product out of their pocket and describe its merits, it is Armstrong, according to a recent poll, who will most likely convince a consumer to buy it.

Only Michael Jordan and Tiger Woods would ...

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