The new gold standard
While Michael Phelps is breaking records at the U.S. Olympic swim trials, his agent Peter Carlisle is firming up details for an elaborate post-Olympic marketing plan.
Phelps hasn't won a gold medal yet, but given the small window of opportunity afforded to Olympic athletes whose fame is so often fleeting, Carlisle is piecing together a plan that will capitalize on Phelps' anticipated popularity. Calendars, books and possibly even a television special of Phelps' life are in various stages ...
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