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Anticipating the market

Updated: July 14, 2004, 5:48 PM ET
By Darren Rovell | ESPN.com

Pictures of Lamar Odom, Brian Grant and Caron Butler, their arms folded and their looks imposing, used to welcome fans to the Miami Heat's Web site. They've been replaced by Shaquille O'Neal, shown wearing a Heat jersey, representative of the team's new future.

Talk of O'Neal's impending trade from the Los Angeles Lakers helped fuel a surge in ticket sales for the Heat. Whether they are purchased online, over the phone or in person at the team's box office, tickets for Heat games at America ...

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