College football's Bowl Championship Series braintrust
should have learned its most valuable lesson from the
success of "American Idol": Fans first.
Instead, the BCS recently announced a revised Top 25
rankings system -- one-third media, one-third coaches and one-third
computers -- to determine a national-championship
matchup that will perpetuate the "we-know-best" mentality
that ultimately cripples any business that ignores its