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Price Of Gold

Updated: July 19, 2004, 4:50 PM ET
By Mike Spence | PSN Editor

Cody Hancock learned the hard way that there's a price to pay for earning a gold buckle.

The 2000 world bull riding champion discovered that once you win a world title, you're expected to re-win the title at each rodeo you enter.

"Every rodeo they think I'm the world champion," said Hancock, 29 (Taylor, Ariz.). "They've seen me ride [Diamond G Rodeo's] Mr. USA for 96 points [a Wrangler National Finals Rodeo record Hancock set in 2001] and they expect to see a 96-point ride every time ...

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