Battle for L.A. heats up

Angels owner Arte Moreno won't play second fiddle to the Dodgers and plans on winning over L.A. one fan at a time.

Originally Published: July 20, 2004
By Darren Rovell | ESPN.com

Before Angels owner Arturo Moreno came to town, the 91 Freeway was the border between Angels and Dodgers territory. To the north, Los Angeles County for the most part bled Dodger blue. In the south, Orange County residents supported the Halos.

But Moreno, who used some of the fortune he amassed from his outdoor advertising business to purchase the Angels last May, has obviously advised his marketing troops to break down barriers that have defined Southern California baseball fan ...

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