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Masters' TV sponsors: IBM, Exxon, SBC

Updated: August 27, 2004, 9:21 PM ET
Associated Press

The Masters is no longer commercial-free, signing up three television sponsors Friday for the first time since Martha Burk led a corporate campaign against Augusta National and its all-male membership.

Club chairman Hootie Johnson said the Masters would add 90 minutes of television coverage and go back to its four minutes of advertising every hour.

Johnson dropped the Masters' only TV sponsors -- IBM, Coca-Cola and Citigroup -- two years ago to keep them from being pressured ...

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