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ESPN Unveils New Logo For X Games Brand

Originally Published: October 12, 2004
Press Release

ESPN unveils its new logo for the X Games brand as announced today by Ron Semiao, senior vice president, ESPN Original Entertainment. The logo will be universally recognizable on all X Games products including merchandise, TV telecasts, websites and events starting with Winter X Games nine, to be held in January at Aspen/Snowmass, Colorado.

The X Games celebrated its 10th anniversary this year, and has grown to become the premier action sports brand in the world. Through the years, ...

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