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Tour needs TV more than TV needs the tour

Updated: October 13, 2004, 2:26 PM ET
By Ron Sirak | Golf World

The genius of the way Deane Beman and Tim Finchem have handled television negotiations for the PGA Tour is that they always have made certain the networks made money.

As commissioners, they knew that while TV is willing to broadast the NFL, for example, at a loss because it generates big enough ratings to use to promote prime-time programming, golf never would have that luxury. When your Nielsen rating is 2.3 instead of a 12.3, you better make sure your broadcast partner doesn't get the ...

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