Orbiting the center of the universe

With Shaq at center, Pat Riley says this team is about now. Is this season a failure for the Heat if they don't win it all?

Updated: July 10, 2008, 11:31 AM ET
By Chad Ford | ESPN Insider

ESPN.com's NBA Insider Chad Ford will take your questions during a SportsNation Chat at 2 p.m. ET on Thursday.

MIAMI – There isn't a hotter team in the league right now than the Miami Heat.

"Incendiary" is the word.

"The summer has been outrageous," team president Pat Riley gushes. "It's been great for the franchise. We want to thank Shaq for that. He's the most sought out player in the league. His impact on the box office has been as dramatic as I've ever seen."

Riley ...

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