Discussion

Marketing 'The Curse' far from over

Updated: October 29, 2004, 12:57 PM ET
By Darren Rovell | ESPN.com

On the very day the Boston Red Sox acquired Keith Foulke, Bruce Fine called a lawyer and told him he needed help trademarking a phrase.

With the arrival of the Sox closer, and Curt Schilling two weeks before, the displaced New Englander turned West Coast comedian was confident that 2004 would be the year the Red Sox would beat the Yankees, win the World Series and lift the famed "Curse of the Bambino."

He was right. But, over the past few years, a cottage industry has emerged ...

Read full story

ESPN Conversations


You must be signed in to post a comment

Already have an account?

You are fully responsible for the content you post. Content that includes profanity, personal attacks or antisocial behavior (such as "spamming" or "trolling"), or other inappropriate content or material will be removed. We reserve the right to block any user who violates our terms of use, including removing all content posted by that user.

ALSO SEE

MORE MLB HEADLINES

HOTTEST CONVERSATIONS

ESPN Community »