Marketing 'The Curse' far from over
On the very day the Boston Red Sox acquired Keith Foulke, Bruce Fine called a lawyer and told him he needed help trademarking a phrase.
With the arrival of the Sox closer, and Curt Schilling two weeks before, the displaced New Englander turned West Coast comedian was confident that 2004 would be the year the Red Sox would beat the Yankees, win the World Series and lift the famed "Curse of the Bambino."
He was right. But, over the past few years, a cottage industry has emerged ...
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