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Selling out the mascots

Updated: November 18, 2004, 9:12 AM ET
By Darren Rovell | ESPN.com

Two years ago, Rosemary Curtiss wanted her husband to get out of the T-shirt business.

"I told her that as long as Auburn and Alabama, and Michigan and Ohio State play each other every year, everything is going to be just fine," said Wayne Curtiss, the founder of Smack Apparel, a maker of parody T-shirts.

He wasn't joking.

The business surrounding college football rivalries is growing bigger every year -- a confirmation that fans just love to hate their rival schools. This year, ...

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