Testimony impacts McGwire's marketability

Originally Published: March 18, 2005
By Darren Rovell | ESPN.com

In his return to the spotlight for the first time since he retired, Mark McGwire volunteered to join the campaign against steroids and performance-enhancing drugs.

Yet McGwire's unwillingness Thursday to deny or confirm his own steroid use has already compromised his effectiveness as a spokesperson – either slamming steroids or pitching products.

"His reputation is tarnished," said Gil Pagovich, a partner in Maxximum Marketing, a sports marketing firm. "No blue-chip company ...

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