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The discussion: If there are 25 million bass fishermen in America, why aren't they all reading Bassmaster Magazine?

Updated: March 25, 2005, 2:23 PM ET
By Dave Precht | Bassmaster, July 2003

The discussion comes up from time to time around BASS headquarters: If there are 25 million bass fishermen in America, why aren't they all reading Bassmaster Magazine? A healthy portion — nearly 4 million — are, but that leaves 21 million unenlightened anglers.

Founder Ray Scott never had designs to reach every bass angler in America. Instead, he asked, "Are you good enough to wear the BASS patch?"

When he launched Bassmaster 35 years ago, his letters inviting people to join ...

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