The Hot Seat
Jake Burton, 50, founder of Burton Snowboards, Burlington, VT
Describe Burton's business philosophy. You can bring your dog to work or ride if it's a powder day, but there's a competitive spirit to be better than anybody else. Does everyone at Burton snowboard? Damn near. I can't imagine working here and not snowboarding. Are you surprised by Burton's growth? Yes. It continues to amaze me. This isn't an Internet company that grew explosively. It's been hard work. ...
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