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NFL has Chinese TV deal, flag football leagues

Updated: May 12, 2005, 11:57 AM ET
Reuters

SHANGHAI -- The National Football League is digging in its heels in China, challenging the nation's 1.3 billion people to tackle a sport that for most is no more than a name.

NFL Commissioner Paul Tagliabue told Reuters on Thursday that the league he heads -- one of the most successful in the United States -- has its work cut out in China promoting "olive ball," as the sport is locally known.

"I'm not about splash and drama," Tagliabue, a former lawyer, told Reuters in an interview ...

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