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Maybe Roenick is onto something here

Updated: July 5, 2005, 11:34 AM ET
By Ray Ratto | Special to ESPN.com

"Game On."

"Baseball Fever – Catch It."

"I Love This Game."

"This Time, It's For Real."

"We Got Game."

And now, "Kiss My A**."

Roenick

Courtesy of marketing wizard Jeremy Roenick, this is the battle cry of the new, management-friendly National Hockey League. Not, "Sorry For All This," or "If We Knew Then What We Know Now," or even, "And When We're Done Playing, We'll Come To Your House And Clean Your Gutters."

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