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Crosby: The 'Roethlisberger of the NHL'?

Updated: July 27, 2005, 6:35 PM ET
By Darren Rovell | ESPN.com

NEW YORK -- Sidney Crosby isn't going to New York, Los Angeles or Chicago, but if the 17-year-old phenom lives up to the hype, he shouldn't have much trouble making a buck in a Pittsburgh.

The Penguins won Friday's draft lottery and confirmed they would select Crosby in next week's NHL draft.

Sports marketers say that Crosby won't be hindered by playing in Pittsburgh, which ranks 22nd in the United States in television market size.

Mario Lemieux certainly wasn't; ...

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