Nike brands shoes with Kobe logo

Updated: July 29, 2005, 11:36 AM ET
By Darren Rovell | ESPN.com

First came the ad. Now comes the symbol.

Nike unveiled its Kobe Bryant logo on the fourth version of its Air Huarache 2K5 shoes, which debuted Tuesday.

In the place of the traditional Nike swoosh on the heel is the new design. Bryant becomes one of the few athletes -- joining Michael Jordan, Tiger Woods, LeBron James and Vince Carter -- who have been deemed worthy of getting their own marks.

The company signed Bryant to a five-year, $40 million deal in June 2003, just days before ...

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