Updated: October 11, 2005, 6:09 PM ET

Sponsoring Sticks

Under Armour announced plans to start an annual Lacrosse All-American game Wednesday. The matchup, which will be played in Under Armour's hometown of Baltimore, and will feature the top male and female high school seniors and underclassman, will take place next June. Lacrosse is the fastest-growing participatory sport in the country, so expect the shoe and equipment brands to start investing if they aren't in the space already. The most high-profile sponsorship is the shoe ...

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