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Teams need to improve hiring practices

Ex-NBA players can make fine WNBA coaches -- so long as they're competent at their jobs, and treat the league like more than a summertime fling, writes Mechelle Voepel.

Updated: August 23, 2005, 3:10 PM ET
By Mechelle Voepel | Special to ESPN.com

You know the old theory: Great salespeople can sell ice to Eskimos. They are simply so good at the process of selling that it doesn't much matter what the product is.

Now, other salespeople have to work harder to make a sale, and their success is more determined by how well they reach their audience or how much the product sells itself.

But no matter where on the spectrum of sales ability sellers fall, one thing is sure to help them all: If you really buy into your ...

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