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AmEx ad campaign was built around Roddick

Updated: August 31, 2005, 11:46 AM ET
By Darren Rovell | ESPN.com

American Express, please meet Gilles Muller.

The native of Luxembourg, ranked No. 68 in the world, just derailed your multi-million dollar U.S. Open advertising campaign with a straight-set victory over your endorser Andy Roddick.

The credit card company, a sponsor of the tournament, thought it had a safe bet in Roddick, who has reached the tournament's quarterfinals for the last four years.

Now that Roddick has lost, it will be interesting to see how the sponsor recovers. One ...

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