Misuse of Berra's name costs network

Updated: September 16, 2005, 4:02 PM ET
By Darren Rovell | ESPN.com

Apparently, you can't really say everything you say.

That's apparently what Yogi Berra has proved to Turner Broadcasting.

The network has agreed in principle to pay the former New York Yankees catcher for using his name without his permission in an advertisement for its "Sex And The City" reruns. The ad asked consumers about the definition of the word "Yogasm."

One answer to the multiple choice question included "sex with Yogi Berra."

In January, Berra filed a lawsuit in ...

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