NHL's new ads reflect uphill battle

Updated: September 26, 2005, 5:27 PM ET
By Darren Rovell | ESPN.com

NEW YORK -- The NHL offered a first glimpse of its new ad campaign Wednesday night, and the experience was akin to watching a movie trailer: lots of flash, lots of drama, lots of promise.

But will "The New NHL" be the kind of entertainment worth shelling out your hard-earned bucks to see in person -- or will it be a "wait for video" experience?

Can a Hollywood fantasy help drive a better reality for a league that just endured the first season-long work stoppage in North American pro ...

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