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Tough Enough to Wear Pink

Updated: September 22, 2005, 2:35 PM ET

As the leader in Western lifestyle apparel since 1947 and the originator of the Cowboy Cut jean, the Wrangler brand is using its strength and association with the rugged cowboy lifestyle to honor breast cancer survivors and the brave women and men who continue to battle the disease with its Tough Enough to Wear Pink (TETWP) initiative.

The special-edition Tough Enough to Wear Pink shirts for men and women are scheduled to hit store shelves on Oct. 1 to coincide with National Breast Cancer ...

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