ESPN, NHRA extend multimedia agreement
ESPN and the National Hot Rod Association (NHRA) have agreed to extend their exclusive agreement across ESPN's multimedia entities.
The new seven-year pact, including a two-year ESPN option, will begin with the 2007 NHRA POWERade Drag Racing Series and continue through the conclusion of the 2013 season, representing, at that time, a 13-year exclusive relationship between the two companies.
The agreement includes distribution rights for NHRA programming and content on numerous ESPN ...
Read full story