An 81-point boost for Kobe's marketing power

Updated: January 23, 2006, 6:52 PM ET
By Darren Rovell | ESPN.com

Kobe Bryant's recent scoring-fest might help him make up for lost time in the marketing world.

The Los Angeles Lakers guard, whose 81 points Sunday night in a win over Toronto is the second-highest single-game total in NBA history, saw his endorsements wane following a sexual-assault allegation 2½ years ago. Nutella, McDonald's, Spalding and Coca-Cola all chose not to renew their contracts with Bryant after they expired.

But Nike, which signed him to a five-year, $45 million ...

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