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Big (and little) marketing bucks for Ben

Updated: January 29, 2006, 11:37 AM ET
By Darren Rovell | ESPN.com

Super Bowl-bound Pittsburgh Steelers quarterback Ben Roethlisberger has made a big name for himself, and not just on the football field. He's also quickly becoming a force in the marketing world.

Just ask the locals who trust his taste in meat and the sauce that accompanies it.

PLB Sports in Pittsburgh has sold 200,000 packets of Roethlisberger's Big Ben Beef Jerky, while Roadside Ribs has peddled 17,000 bottles of his Big Ben's BBQ Sauce. (There's spicy and mild, and a wing sauce ...

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