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Who cashed in, who went bust

Updated: February 7, 2006, 11:18 AM ET
By Darren Rovell | ESPN.com

DETROIT -- Reputations are made. Millions are spent. Golden opportunities are fumbled.

As always, Super Bowl Sunday is money time for more than just the NFL players involved. So, whose stock rose and whose stock fell in four hours Sunday night? We break it all down …

Winner: Anyone who bet Steelers quarterback Ben Roethlisberger would score the game's first touchdown. A $100 bet yielded $1,800 at most sports books after a replay did not reverse the initial ruling that the ...

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