There will be some awkward moments for Coke, Visa
It's not as bad as when decathlete Dan O'Brien failed to make the Olympics after Reebok mounted an entire campaign around his battle with fellow American Dave Johnson, but there's no doubt that Michelle Kwan's withdrawal from the Olympics is a marketing disaster.
Kwan is the lead athlete and one of four Olympians in Coca-Cola's marketing campaign, and one of 15 athletes included in Visa's program. Visa spokesman Michael Rolnick told ESPN.com on Sunday that commercials featuring Kwan, which ...
Read full story